Why is SALES important to be SUCCESSFUL | How to get better with Sales | By Sawan Kumar

Here is why sales is important for every life you want to build: the family you love, the body you want, the loan you need, and the career you chase are all commissions you earn from sales you already make every day. Stop calling yourself "not a salesperson" — you have been selling since you were a child, and once you accept that, every part of your life starts to shift.

Direct Answer: Sales is important because every outcome humans want — love, money, trust, opportunity, even health — is a commission paid in exchange for a sale we made. The sale is the conversation, the conviction, the delivery; the commission is the result. Mastering sales is therefore mastering life outcomes, not just closing deals for money.

Why Sales Is Important Even If You Never Call Yourself a Salesperson

Most people grow up saying the same line to themselves: "I do not like sales. I am not a good salesman. Sales is not a career for me." I have heard it from students, from corporate professionals, from chartered accountants like myself, and from entrepreneurs who privately wonder why their business is stuck.

Here is the reframe that changes everything. Whether you are a small kid, a student, a startup founder, or an established businessman, you are always a salesperson, and you are always dependent on commissions. The only thing that changes is what you are selling and what commission you collect.

Commissions Are Mostly Non-Monetary — And That Is Why You Miss Them

The word "commission" is almost always equated with money. That is the trap. Most commissions we earn in life are non-monetary. Money is only a small slice of what sales pays you.

Here are commissions you earn every single day without noticing:

• Recognition for a job well done at work
• Your team actually doing what you asked them to do
• Your child choosing the career you guided them toward
• Your girlfriend saying yes when you ask her to marry you
• Your banker approving the loan you applied for
• An employee accepting your job offer after an interview

Each one of those is a commission. Each one was earned because you made a sale — to your team, to your child, to your partner, to your banker, to that candidate sitting across the interview table. You convinced. You closed. You collected.

If Something Is Missing in Your Life, You Are Missing a Sale

Flip the logic and it becomes uncomfortable. If you have a great family, you are a good salesperson. If you have a great business, you are a good salesperson collecting good commissions. If you have a great love life, you are great at sales in love. If you have a successful career and a wonderful child, again — you are collecting non-monetary commissions from sales you made along the way.

So if you are struggling — with your family, your bank, your business, or your job — somewhere your ability to make sales has gone weak. That is not an insult. It is a diagnosis, and it is the most useful one you will get this year.

The Fit Body Example: You Sell to Yourself First

Have you ever seen a fit, healthy person with strong biceps and a great body and assumed it was genetics or luck? It is not. That body is a commission. It was paid out because that person made a sale — to himself — about waking up, eating clean, training, and showing up every single day.

The sales pitch happens internally before it ever happens externally. Strong abs, energy, longevity — these are commissions the body pays after years of internal selling. Most people lose that internal sale by 9 a.m. and wonder why the commission never arrives.

There Is No Such Thing as a Fixed Salary

This one is for the people who say, "I am on a fixed salary, so sales does not apply to me." Try this thought experiment: stop working for a month. Stop delivering for a month. Does the "fixed" salary still arrive? It does not.

Your fixed salary is a commission for the amount and quality of work you deliver. Deliver 200% of what is expected, and over two or three months, that fixed number starts moving up — through raises, bonuses, promotions, better roles. Deliver less, and it moves the other way. There is no fixed salary in the modern economy. There is only a commission you negotiated, dressed up to look fixed.

Even in Operations, You Are Selling All Day

People in non-sales roles love to believe sales is something other people do. But if you send an email to a client, you are selling. If you explain to a manager why a deadline needs to move, you are selling. If you tell a junior why a process must change, you are selling. If you tell a vendor why they should drop their price, you are selling.

Convincing your senior, your junior, your manager, your partner, your director, or your client of anything is sales. Operations is sales. Finance is sales. Engineering is sales. The label on your business card is irrelevant.

How to Actually Get Better at Sales

The shift starts the moment you stop seeing sales as a negative activity or as something "a qualified person like you" should not be doing. After teaching 79,000+ students across 74+ courses from my base in Dubai, and coming from a Chartered Accountant background where most peers also distanced themselves from the word "sales," I can tell you the people who break through are the ones who flip this belief first.

Then you invest time. Study sales. Study negotiation. Study how top closers handle objections. Study how to ask for what you want clearly. The moment you start putting hours into becoming a better salesperson, every aspect of your life starts changing — your body, your personal life, your child, your partner, your home, your career.

Direct Answer: You do not have to take a job in sales to benefit from sales. You only have to accept that you are already in it, and then deliberately get better at it. That single decision compounds across every relationship and every rupee you will ever earn.

Your Move Today

Why sales is important comes down to this: every result you want from life is a commission, and commissions are only paid after a sale is made. The one specific step to take today — pick the area of life where you feel most stuck (career, relationship, body, business) and ask, "What sale am I failing to make here, and to whom?" That single question is where becoming a better salesperson actually begins.