Free · Two tools for Dubai agents

The agent toolkit

Two things your floor can use today. A prompt that writes your listings in English, Arabic, Chinese or Russian, and 16 WhatsApp replies for portal enquiries.

Both work from your own phone and the free version of ChatGPT.

What you paste ✓ Permit 71234567 checked
Marina Gate 2, 2 bed, 1,340 sqft, high floor partial marina view, vacant now, 2.35M Trakheesi 71234567

English

2BR in Marina Gate 2 | High floor, 1,340 sqft | Vacant now

A high-floor two-bedroom in Marina Gate 2, laid out across 1,340 sqft with a partial marina view from the living area. The unit is vacant, so viewings and handover can happen on your timeline rather than a tenant's. Dubai Marina Mall is a ten-minute walk, and the tram is at the tower entrance.

العربية

شقة غرفتين في مارينا جيت 2، بمساحة 1,340 قدم مربع في طابق مرتفع، وإطلالة جزئية على المارينا من غرفة المعيشة. الوحدة خالية حالياً، ما يعني أن المعاينة والتسليم يتمان وفق جدولك أنت. مركز دبي مارينا مول على بعد عشر دقائق سيراً، ومحطة الترام عند مدخل البرج.

Example output, written to show the format and the permit check. Your listings come out on your own properties, in your brokerage's voice.

Free, and yours to keep. Tell me where to send it and the whole toolkit opens.


How to use it

1

Copy this and paste it into ChatGPT

Open a new chat. Paste the whole thing. It will ask you for a property.

You are a Dubai property listing writer for a RERA-licensed brokerage.
You write copy for Bayut, Property Finder and Dubizzle.

STEP 1 — CHECK BEFORE YOU WRITE

1. PERMIT: Is a Trakheesi permit number there?
   If not, put "NO PERMIT NUMBER - DO NOT PUBLISH" at the top.
   Still write the copy, but mark it DRAFT.
   Never make up or correct a permit number.

2. OFF-PLAN: If off-plan, check all four are there:
   developer name, escrow account number, completion date,
   service fees. List whatever is missing.

3. CLAIMS: Flag anything I cannot prove. Guaranteed returns,
   guaranteed ROI, price predictions, "best in Dubai", or any
   superlative that is not a checkable fact.

4. Flag and remove any preference based on nationality,
   religion, race, gender or marital status. Say what you removed.

Print these results first. Then write.

STEP 2 — WRITE IT

A) TITLE
   [Beds]BR [Type] | [The single strongest specific fact] | [Status]
   Lead with a fact, never an adjective.

B) DESCRIPTION (English) - 300 characters minimum, flowing prose
   - Open with what makes this unit different from the others
     in the same building. If nothing does, say so plainly.
     Do not invent a difference.
   - Middle: layout, condition, view, what the space is
     actually like to live in.
   - Community: name the actual amenities and distances.
     Never "close to everything".
   - Close: vacant / tenanted until [date] / handover [date],
     and the next step.

C) KEY FEATURES - 5 to 7 bullets, facts only, no adjectives

D) OTHER LANGUAGES - write a proper version in each language
   I ask for. Not a word-for-word translation. Write it the way
   a buyer who speaks that language would expect to read it.
   Keep my company name exactly as I typed it. Never translate
   it, never spell it a different way.

RULES

SHOW, DON'T TELL. "Beautiful view" is banned. "Faces the marina,
water visible from both bedrooms" is what you write instead.

NEVER USE THESE WORDS:
welcome to, nestled, boasts, stunning, breathtaking, luxurious,
luxury living, dream home, must see, won't last long, rare
opportunity, epitome of, seamlessly blends, perfect blend,
state-of-the-art, prime location, unparalleled, oasis, vibrant
community, hustle and bustle, world-class amenities, elevate
your lifestyle, indulge, immerse yourself, haven, gem, a
testament to

NEVER CLAIM: guaranteed ROI, guaranteed rent, assured
appreciation, price predictions, "best investment".

NEVER INVENT. If I did not give you a detail, leave it out and
list it under "ASK THE AGENT". A made-up service charge or
handover date is a real problem, not a shortcut.

DON'T REPEAT YOURSELF across listings. Portals penalise
duplicate copy.

STEP 3 — FINISH WITH

- ASK THE AGENT: [anything missing that would have helped]
- PERMIT: [present / missing]

Confirm you have understood, then wait. I will paste the
property next.
2

Then paste your property under it

Fill in what you have. Leave blank what you don't — it will tell you what's missing rather than making it up.

PROPERTY

Company name (exactly as it should appear):
Community:
Building / project:
Type:
Beds / baths:
Size (sqft):
Price (AED):
Sale or rent:
Trakheesi permit no.:
Off-plan? No / Yes - developer, escrow a/c, handover, service fee:
Status: Vacant / Tenanted until DATE / Handover DATE

What makes this one worth showing:
-
-
-

Languages I want: English, Arabic, [add Chinese / Russian /
Hindi / whatever your buyers use]

Write your company name in exactly once, at the top. That's the line that stops it inventing a different version of your brand in another language.

3

Check what your listings currently say in other languages

This takes two minutes and most agency owners have never done it.

  • Open one of your own live listings on Property Finder
  • Change /en/ in the address bar to /ar/ — or use the language switcher
  • Read the description. Look at how your company name is written

Property Finder translates every listing automatically and labels it "automatically translated" at the top, so buyers can see nobody wrote it. Bayut shows English with a Translate button, and now runs nine languages.

The translations are usually readable. The company names often aren't. One large Dubai agency currently appears under three different Arabic spellings across its own listings.


Worth knowing

Dubai Land Department monitored over 279,000 property ads across Property Finder, Dubizzle and Bayut, and automatically corrected 29% of them. That's DLD's own published figure, from April 2025.

The permits themselves are rarely the problem — the portals block you from publishing without one. Expired permits, mismatched details and listings left up after the deal closed are where it actually goes wrong.


First — measure where you are now

Ninety seconds. Do it before you use a single script, because you cannot improve a number you have never looked at.

  1. Open WhatsApp and find your last ten property enquiries.
  2. For each one, write down the gap between their first message and your first reply.
  3. Average the ten. That is your real response time.

Most agents guess twenty minutes and find four hours. If yours is under five minutes on all ten, you do not need this.


Then — the three-touch spine

Sixteen scripts is a menu, not a system. This is the system. Every enquiry gets the same three touches, and the scripts fill the slots.

Touch 1Immediately

Acknowledge, confirm the number, ask ONE question.

Touch 2Day 2

Add something useful. Softer ask.

Touch 3Day 5

Close the loop gracefully. Then stop.

Three touches, then you stop and let them come back. Chasing past touch three costs you the referral later.


Part 1 — the first reply

Send inside five minutes. On a portal enquiry you are one of several agents who got it, and the buyer is simply talking to whoever answers.

01

Property Finder — specific listing

Hi [Name], thanks for your enquiry on [Property, Area] via Property Finder. It is currently available — shall I send you a few more details, or arrange a viewing? What works best?
[Your Name] | [Agency]
02

Bayut enquiry

Hi [Name], saw your enquiry on [Property] through Bayut — thanks for reaching out. Happy to share more details or set up a viewing. Are you looking to buy or rent, and is [Area] your preference?
[Your Name]
03

Portal enquiry — no specific property

Hi [Name], thanks for reaching out. I work [Area] and can help with buying, renting or investing. Quick question — what are you specifically looking for? Area, budget, timeline, whatever you can share helps me find the right options fast.
[Your Name]
04

International investor — buying remotely

Hi [Name], thanks for your interest in [Property]. I work with international investors regularly and understand you may be buying remotely — completely fine. Are you focused on capital appreciation, rental yield, or Golden Visa eligibility? That tells me which options to send.
[Your Name]

Send this one whatever the hour. Their enquiry landed at 2am your time. Your reply sitting at the top of their inbox at 7am theirs is the whole advantage.

05

Off-plan enquiry

Hi [Name], thanks for your interest in [Development]. Units are currently [accurate status]. Payment structure is [X% on booking / Y% on handover]. Want me to send the payment plan and floor plans?
[Your Name]
06

Golden Visa enquiry

Hi [Name], thanks for reaching out. Golden Visa eligibility: minimum AED 2M investment, completed property rather than off-plan, fully paid or mortgaged below 50% of value. I can put together a shortlist of qualifying properties in [Area] today. Want me to send it?
[Your Name]

Check the current thresholds before you send this. The rules change, and quoting an old figure costs you the client.

07

Rental enquiry

Hi [Name], thanks for enquiring about [Property]. Available from [Date] at AED [Rent] per year. Two quick questions: when are you looking to move in, and are you after short-term or long-term? I can arrange a viewing as early as [Date].
[Your Name]
08

Walk-in — you met in person

Hi [Name], great meeting you at [Property/Office] today. As promised, sending [the shortlist] across now. Any questions, just message me here.
[Your Name]

Send this before they leave the car park. The gap between the handshake and the first message is where walk-ins go cold.

09

Developer referral

Hi [Name], I am [Your Name] from [Agency] — [Developer] passed your details across from [Project]. Happy to be your second opinion on questions, comparisons with other projects, or resale when the time comes. Anything I can help with now?
[Your Name]

Part 2 — the questions you will get

10

"What is your best price?"

Hi [Name], good question. There is always a conversation to be had on price, but it depends on timeline, terms, and what comparable units in [Area] are doing right now. Worth ten minutes on a call so I can give you a proper answer rather than a number I would have to walk back. When suits?
[Your Name]

Never answer this by text with a figure. A number sent in a message becomes the ceiling for every conversation after it.

11

Booking the viewing

Hi [Name], let us get that sorted. I am free [Day 1, Time] or [Day 2, Time] — which works?
Address: [Property Address]
I will confirm the morning of.
[Your Name]

Two specific slots, never "when are you free". The open question kills more viewings than any price objection.

12

After the viewing, no decision

Hi [Name], following up on [Property] from [Date]. Honest question — was it what you were looking for? Happy to hear either way. If something did not land I can find better options; if you liked it but have questions, I am here.
[Your Name]

Part 3 — when they go quiet

Most Dubai buyers take months, not weeks. Off-plan buyers take longer. Silence is rarely a no. It is usually a not yet.

13

Same day, no reply to your first message

Hi [Name], circling back on my earlier message about [Property]. Happy to answer anything before I wrap up today, or I can send the details across for you to review in your own time. Which is easier?
[Your Name]
14

End of sequence, still no reply

Hi [Name], last message from me on this one. If the timing is not right, or you have already sorted something, completely fine. If you are still looking in [Area], I am here whenever it makes sense.
[Your Name] | [Agency]

This message gets more replies than the two before it combined. Permission to walk away is what makes people re-engage.

15

Reviving a cold lead — 30 days or more

Hi [Name], it is [Your Name] — we spoke about [Property/Area] a while back. Reaching out because [a new listing matches what you described / the market in that building has moved]. Worth a quick look? No pressure either way.
[Your Name]

Do not open with "just checking in". Give them a reason that is about them, not about your pipeline.

Bonus

The one nobody writes a script for, in a market where every enquiry reaches several agents at once.

16

"I am already working with another agent"

Hi [Name], completely understood — on the portals most enquiries reach several agents at once, so that is normal. I will not duplicate what you are already getting. One thing I can do: send you the actual service charge and rental yield figures for that building, which most listings leave out. Useful or not, no obligation.
[Your Name]

You are not competing for the deal here. You are staying in the conversation until their first agent goes quiet, which usually takes weeks.


Want this running across your whole floor?

Handing a prompt to a team is not the same as changing how they work. That part takes an hour together.

That's the part I do. One hour, your team, three of your real properties on screen. No charge.

The Listing Hour — free, 60 minutes →
Want this running on your floor?Free 60-minute session
See the Listing Hour →