How to Setup Unreasonable goals and focus on them? | Motivational video by Sawan Kumar
Quick Answer
Learn the 6-step unreasonable goals framework Sawan Kumar uses with Dubai founders — a system that helped one real estate client go from AED 12,000 to AED 87,000/month in 8 months by changing the goal, not the effort.
Key Takeaways
- 1Set goals 10x larger than what feels comfortable — reasonable goals only force you to optimise; unreasonable goals force you to rebuild systems, which is where actual change happens
- 2Write goals on physical paper (not apps) — Dominican University research shows a 42% lift in achievement from written goals reviewed weekly
- 3Limit yourself to 1-2 unreasonable goals at a time — divided attention divides results, and focus is the only real lever solo operators have
- 4Subtract before you add — identify the 3 biggest time-wasters in your week and cut them before adding any new habit, otherwise you'll just exhaust yourself
- 5Review weekly, re-commit quarterly — daily review creates anxiety, weekly review creates direction, and 90-day re-commits let you adjust without abandoning
⚡ Quick Answer
Setting unreasonable goals works because your brain can't tell the difference between a 10x target and a 2x target — but the strategies required to hit them are completely different. Research from Dr. Gail Matthews at Dominican University shows people who write down goals are 42% more likely to achieve them, and a Harvard Business Review study found that daily progress on meaningful goals is the single biggest predictor of motivation. The trick is picking 1-2 outsized goals and removing every distraction that doesn't serve them.
What do you mean by the setup of unrealistic goals and focusing on them? Have you ever had unrealistic goals for your life? Or rather any goal?
Key Takeaways
- What do you mean by the setup of unrealistic goals and focusing on them
- Have you ever had unrealistic goals for your life
- If not, don’t think it's too late
- After thinking about them for a certain amount of time, be it short term or long term, try to execute them
- When you have set your ambition, then think about the time you want to spend to achieve them
About This Video
What do you mean by the setup of unrealistic goals and focusing on them?
Have you ever had unrealistic goals for your life? Or rather any goal? If not, don’t think it's too late. You still have time.
Start having goals. After thinking about them for a certain amount of time, be it short term or long term, try to execute them.
When you have set your ambition, then think about the time you want to spend to achieve them. Think it through and accordingly plan your next goal. Do not overcrowd your brain with too many ambitions and goals at one time. Because when you do that, you can’t do work peacefully and all of your goals will be learned unfinished.
Once you start listing your goals in certain aspects of your life: be it work or family or personal life, you’ll see that you are able to do those work much efficiently and easily.
FOCUS ON THEM, DETERMINE YOURSELF AND HAVE PATIENCE.
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When I left my Chartered Accountant practice in India to build a digital education business from Dubai, almost everyone close to me thought the goal was unreasonable. Training 79,000+ students across 150+ countries from a laptop? That wasn't a 'realistic' career path in 2017. But here's what I learned the hard way — a reasonable goal forces you to optimise your current life. An unreasonable goal forces you to rebuild it. The second path is the only one that actually changes outcomes. I now coach founders in the UAE who set 10x revenue targets, and the ones who hit them aren't smarter — they just refused to negotiate with the goal once it was set.
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The 6-Step Unreasonable Goals Framework I Use With My Coaching Clients
This is the exact process I walk through with Dubai-based founders and real estate consultants who book my discovery calls. It's stripped of motivational fluff because we're after execution, not inspiration.
Step 1: Write the 10x Version, Not the 2x Version
Pick a 12-month goal. Now multiply it by ten. If your current monthly revenue is AED 20,000, write down AED 200,000/month by month 12. The 2x version lets you keep your current habits. The 10x version forces you to fire bad clients, raise prices, and build systems. That's the point.
Step 2: Write It Down — Physically
Dr. Gail Matthews' research showed a 42% lift in goal achievement from writing goals down. I keep mine on a single A4 sheet beside my desk in Dubai Marina. Not a Notion doc. Not an app. Paper.
Step 3: Subtract Before You Add
Most people add new habits to chase new goals. That's why they fail. Before you add anything, identify the 3 activities consuming the most time that contribute zero to the unreasonable goal. Cut them this week.
Step 4: Build One Daily Non-Negotiable
Pick ONE action that, done daily for 12 months, would make the goal inevitable. For me, that was publishing one piece of teaching content every weekday for 3 years. For a real estate agent in Dubai, it might be 10 quality outreach DMs daily.
Step 5: Review Weekly, Not Daily
Daily review creates anxiety. Weekly review creates direction. Every Sunday evening, ask: 'Did this week move the unreasonable goal forward, or just keep the lights on?'
Step 6: Re-Commit Quarterly
Every 90 days, re-write the goal from scratch on a fresh sheet. If you can still commit to it, keep going. If you can't, you're allowed to change it — but only at the quarter mark, never mid-quarter.
Real Student Results
One of my GoHighLevel students, a real estate consultant in Dubai, set what she called an 'embarrassing' goal — to go from AED 12,000/month to AED 100,000/month in 9 months. She hit AED 87,000 in month 8. Her words: 'Sawan, the unreasonable number was the only thing that made me stop accepting cheap clients. The reasonable version would have kept me stuck.' That's the pattern I see every quarter — the goal itself is the filter that changes the daily decisions.
| Goal-Setting System | Best For | Time Horizon | Tool/Cost | Sawan's Verdict |
|---|---|---|---|---|
| 10x Thinking (Grant Cardone) | Founders ready to rebuild systems | 12 months | Book ~AED 80 | Best for unreasonable goals |
| OKRs (Google/Doerr method) | Teams & SMBs | Quarterly | Free template / AED 0 | Great for execution rhythm |
| SMART Goals | Beginners, employees | 1-12 months | Free | Too 'reasonable' for founders |
| 12-Week Year | Solo operators | 90 days | Book ~AED 100 | My weekly review base |
| BHAG (Collins) | Long-term vision | 10-30 years | Free framework | Pair with quarterly OKRs |
Source: Grant Cardone, 'The 10X Rule'; John Doerr, 'Measure What Matters'; Brian Moran, 'The 12 Week Year'; Jim Collins, 'Built to Last'. Pricing in AED is approximate as of May 2026.
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