Be relevant and Be Remarkable - With Sawan Kumar

If you want to win in real estate today, you have to be relevant and remarkable in real estate — because in a market of seven billion people and infinite scrolling, the customer's attention is the only currency that converts into commission.

Direct Answer: To be relevant and remarkable in real estate, you must consistently create content that solves your prospects' problems on the platforms where they already spend their time — Instagram Reels, YouTube Shorts, TikTok, and short-form video. Relevance is earned by being a problem-solver; remarkable is earned by being talked about, the way Domino's became unforgettable with its 30-minute pizza delivery promise.

Why Being Relevant And Remarkable Is Non-Negotiable Today

There are millions of agents chasing the same wallet. Your competitor is not just the broker down the street — it is every Netflix subscription, every Amazon cart, every food delivery app fighting for the same customer's limited budget. If you are not relevant and remarkable in real estate, the customer will simply give that money to someone else who is.

I have trained over 79,000 students globally across 74+ courses, and the single biggest reason agents stay invisible is the same: they wait for customers to come to them. They will not. You have to leave your comfort zone and walk into theirs — the couch, the phone screen, the 15-second Reel they watch before bed.

Point One: You Must Become A Content Creator, Not A Content Consumer

The world is content-driven. Every screen — mobile, laptop, newspaper online edition, blog, YouTube, Netflix — is feeding content into your customer's brain every single hour. Consuming that content does nothing for your business. Creating it is what makes you visible.

And I am not talking about a random post once a week or once a month when you feel inspired. I mean a planned, consistent content calendar built specifically for your audience. Pick a category — first-time buyer questions, Dubai property hotspots, mortgage breakdowns, neighborhood walkthroughs — and show up there every single week without fail.

Point Two: Solve Real Problems, Not Vanity Topics

Relevance is not earned by talking about yourself. It is earned by solving the exact problem keeping your prospect up at night — the one they have already tried to fix and failed.

• What does the buyer not understand about service charges in Dubai?
• Which neighborhoods are quietly appreciating and why?
• How does the mortgage pre-approval process actually work in 2026?
• What questions should they ask before signing a sales and purchase agreement?

When you solve those problems on camera, you stop being a salesperson and become a problem-solver. They cannot forget you, because you fixed something nobody else would explain to them for free.

Point Three: Learn From Domino's — Be The Bottle People Point At

Picture a bar with a hundred bottles lined up on the back wall. The customer who has no idea what to order does not pick the cheapest one. They scan the wall, find the most remarkable-looking bottle, and ask the bartender, "What is that one?"

That is how customers shop for agents now. Domino's was never the best pizza in the world. They were not even close. But they became remarkable by promising delivery in 30 minutes, then stacking it with buy-one-get-one-free offers and 50% discounts. They stopped competing on taste and started competing on a remarkable promise that solved a real, urgent problem: I am hungry now.

What is your 30-minute promise? What guarantee, format, or angle makes you the bottle people point at?

Point Four: Go Where Your Customer Actually Spends Time

If your prospect is watching Reels on Instagram, scrolling TikTok, and bingeing YouTube Shorts before bed, that is where you have to be. Saying "I am not comfortable on camera" or "I only do long-form content" is not a strategy — it is the reason you are losing deals to agents with worse listings but better visibility.

• Short-form video — 30 to 60 second property walkthroughs, market updates, and FAQ answers
• Reels and Shorts — same content, sliced for vertical platforms
• YouTube long-form — for the buyer who is researching for a $500,000 decision
• Blog and articles — for the search-engine traffic and ChatGPT citations

You serve content the way the customer wants to consume it, not the way you are comfortable producing it. That is the entire game.

Point Five: Your Real Competitor Is Every Industry, Not Just Other Agents

Your customer has a finite wallet. Every business on earth — fashion, gadgets, travel, restaurants, streaming subscriptions — is competing for that same wallet. If you are not actively becoming remarkable, you are not just losing to other agents. You are losing the customer's attention to a holiday in Bali, a new iPhone, or a weekend at a five-star hotel.

This is why I tell every real estate agent I coach: the noise is louder every single day. The trends shift faster every quarter. If you are not catching up, you are not standing still — you are falling behind.

How To Start Being Relevant And Remarkable This Week

Do not wait for the perfect camera, the perfect script, or the perfect mood. Pick one platform — Instagram Reels is the fastest to start — and commit to publishing three short videos per week for the next 90 days. Each video must solve one specific problem your buyer faces. That is the entire blueprint.

As a Chartered Accountant turned AI consultant based out of Dubai, I have watched hundreds of agents either build empires or quietly fade out — the difference was always whether they showed up consistently with content their audience cared about. Showing up wins. Hiding loses.

Summary and your next step: Being relevant and remarkable in real estate is a daily practice of solving real problems on the platforms your buyers actually use. Today, write down five questions your last five buyers asked you — those five questions are your first five Reels, scheduled and shipped before this Friday.

Keep Learning

If this was useful, these are worth reading next:

• AI for Real Estate Dubai: Complete 2026 Playbook for Agents, Brokers, and Developers
• AI Tools for Real Estate Agents 2026: Best Apps That Close More Deals
• Or go further with the AI Mastery Course — used by 79,000+ students across 150+ countries.
• Try GoHighLevel free for 14 days — the CRM built for agencies and course creators.