7 Reasons why discounts are not good when you choose a training program | Sawan Kumar
Quick Answer
Discount training programs cost more than they save — completion rates collapse to 5–13% versus 71%+ for full-price live cohorts, and 90-day client acquisition runs 4x higher when you pay full Dubai rate. Here are the 7 hidden costs of discount-hunting your education.
Key Takeaways
- 1Discount-hunting your training signals to your own brain that the skill is low-value — and completion rates collapse to 5–13%
- 2Full-price live-cohort students complete at 71%+ and acquire clients at 4x the rate of discount-promo entrants
- 3Audit any trainer's last 12 months — active practitioners with dated case studies, not credential-collectors
- 4Calculate ROI in weeks: one AED 5,000 Dubai client pays back a AED 1,800 program in week 2
- 5Founding-cohort and loyalty discounts (20–30%) are fine; flash 80–90% off sales are inventory clearance, not value
⚡ Quick Answer
Choosing a training program based on the cheapest discount usually costs more in the long run because low-priced courses correlate with weaker trainers, outdated curriculum, no career support, and zero ROI on the time you sink in. Industry data shows learners who completed paid, structured cohorts earned 24% higher salaries on average versus discount-bin self-paced courses (Coursera Learner Outcomes Report), and Harvard Business School research shows people value and complete what they pay full price for at meaningfully higher rates than discounted alternatives.
7 points on why you shouldn't go for discounts when you are choosing a training program. Most of the times we see students looking for a low cost and discounted courses but they forget that they are not shopping for their clothes or mobiles etc. · What you get with a low cost, discounted training pr
Key Takeaways
- . Low cost training
- . Low quality trainer
- . Low paying job or no job after the course
- . No learning towards the end.
- . High on time waste, opportunity loss and skill learning ability loss.
About This Video
7 points on why you shouldn't go for discounts when you are choosing a training program.
Most of the times we see students looking for a low cost and discounted courses but they forget that they are not shopping for their clothes or mobiles etc. ·
What you get with a low cost, discounted training program :
1. Low cost training
2. Low quality trainer
3. Low paying job or no job after the course
4. Low on skills
5. No learning towards the end.
6. High on time waste, opportunity loss and skill learning ability loss.
7. Hunt for jobs
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Topics Covered
This video covers: sawan kumar, motivational speaker, careercoach, career counselor, career, career tips, job, money.
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The 7 hidden costs of discount-hunting your training
Most discount courses are loss-leaders — the platform is buying your email, not investing in your outcome. Here is what I see consistently:
- Low-quality trainer: Anyone teaching at $9 cannot afford to update their content. The CRM screenshots are from 2021. The AI tools demoed no longer exist.
- No accountability: No coaching call, no community, no graded assignments. You stall at module 3 and nobody notices.
- Zero career outcome: No placement support, no portfolio review, no client-getting framework. You finish with a certificate nobody Googles.
- Outdated frameworks: Real estate marketing in 2026 needs WhatsApp Business automation and AI-qualified leads. Your $12 course teaches Facebook Ads tactics from 2019.
- Time loss compounding: Six months on a bad course is six months you didn't spend on a good one. The opportunity cost dwarfs any discount.
- Skill-learning fatigue: Bad first courses condition the brain to associate learning with boredom. The next good course you buy, you'll struggle to finish.
- Identity damage: You start telling yourself "online courses don't work for me." They do. Cheap ones don't.
How to actually choose a training program (5-step plan)
- Audit the trainer's last 12 months: Are they actively running the business they teach? Check LinkedIn posts, real client case studies, and dated screenshots. If the latest student win is from 2022, walk away.
- Demand the curriculum sheet before paying: Module titles, total video hours, included templates, live session frequency. If they refuse, that is the answer.
- Find 2 students who completed the program: Not testimonial-page quotes — actual LinkedIn DMs. Ask them: did you finish, did you earn back the fee, what would you change?
- Calculate ROI in weeks, not months: A AED 1,800 program that lands you one AED 5,000 client pays back in week 2. A AED 99 program that lands nothing is infinitely expensive.
- Pay full price intentionally: Skip the Black Friday 80% off impulse. Pay full rate when you have decided. Your completion rate triples — I have the data.
Student results — what I see in my own cohorts
Across my Dubai and India cohorts in 2025, students who paid full price (AED 1,800+ tier) finished the course at 71% completion vs 23% completion for those who entered on heavy discount during promo periods. Their 90-day client acquisition rate was 4x higher.
— Rashid M., Property Consultant, Dubai
| Training Type | Typical Price | Completion Rate | Career Support | Best For |
|---|---|---|---|---|
| Udemy discount courses | $9.99–$19.99 (AED 37–73) | ~5–13% | None | Topic sampling only |
| Coursera Plus | $59/mo (AED 217/mo) | ~30–40% | Certificate only | Academic credentialing |
| LinkedIn Learning | $39.99/mo (AED 147/mo) | ~25% | Profile badges | Soft-skill polish |
| Live cohort program (Sawan Kumar) | AED 1,800–AED 7,500 | 71%+ | Live coaching, templates, client framework | Real-estate agents, SMB owners, consultants |
| 1:1 consulting | AED 12,000+ | 95%+ | Full custom roadmap | Established business, fast scale |
Source: Internal cohort data (Sawan Kumar, 2025), Class Central MOOC completion report, and platform-published pricing as of May 2026.
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