GoHighLevel

Set Up Recurring Payments For Your Course In Minutes!

By Sawan Kumar
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Quick Answer

Set up recurring course payments inside GoHighLevel in under 10 minutes using native Stripe integration — 0% platform fees, built-in dunning automations, and a 2-step checkout that recovers 23% of abandoned subscriptions. Trusted by 115,000+ students.

Key Takeaways

  • 1Connect Stripe before creating any product — the Recurring price option stays disabled until Stripe is integrated under Settings → Payments → Integrations.
  • 2Use a 2-step order form (email first, card second) for subscriptions to unlock GHL's abandoned-cart workflow, which typically recovers 20–25% of drop-offs.
  • 3Build a dunning workflow on the 'Payment Failed' trigger: email Day 1, SMS Day 3, pause access Day 7. Stripe's smart retries plus this sequence recover ~38% of failed charges.
  • 4Test $1 trials over free trials — paid trials capture real cards and convert to full subscriptions at roughly 2.3x the rate, based on data from 1,200+ GHL course creators.
  • 5Enable the Customer Portal so students can self-cancel. Counter-intuitive but it reduces chargebacks and overall churn by ~10–12% versus forcing email cancellations.

⚡ Quick Answer

Setting up recurring payments for your course in GoHighLevel takes under 10 minutes: navigate to Payments → Products → Create Product, set the price type to Recurring, choose your billing cycle (monthly/yearly), connect Stripe, and attach the product to an order form. According to Zuora's Subscription Economy Index, subscription businesses have grown revenues ~3.7x faster than the S&P 500 over the past decade, and McKinsey research shows the subscription e-commerce market has been growing 100%+ year-over-year for the past five years.

If you want to charge students or clients on a recurring basis, GoHighLevel subscription plans give you a complete recurring billing setup inside the same platform where you build funnels, run automations, and manage your CRM — no third-party payment tools required.

To create GoHighLevel subscription plans, navigate to the Payments tab in your GHL dashboard, create a new product, set the price type to Recurring, choose a billing period (daily, weekly, monthly, yearly, or custom), enter the amount and currency, optionally add a free trial, define the number of renewal cycles, and save. Once saved, assign the product to an order form or landing page — that is the moment it becomes live for payment collection.

Where to Start: The Payments Tab

Log into your GoHighLevel account and head to the main dashboard. The Payments tab sits in the left-hand navigation menu. Click it and you land in the payment management section where every product in your account lives. Everything — one-time purchases, memberships, and recurring subscriptions — gets built here before it ever touches a funnel or landing page.

Inside Payments, click on Products, then hit Create a Product. This is the starting point for every subscription plan you will build in GHL.

Building the Product: What to Fill In

GoHighLevel asks for product details before you reach the pricing setup. Give the product a clear name — something like Test Subscription Product works for a first run, but in production use the actual course or service name. Add a short description so buyers know exactly what they are getting.

You can attach a video directly to the product — useful for a quick sales pitch or course preview embedded at the point of purchase. Below that you will find options for a product label (Sale or Featured) with a visibility duration, a product collection field, and a tax category pulled from your global settings.

The product collection field is worth noting. If you are selling multiple courses or service tiers, group them into collections and assign each product to its respective collection. It keeps your product library clean as your catalog grows.

Recurring vs One-Time: Choosing the Right Pricing Type

Under the Prices section, GoHighLevel presents two options: One Time and Recurring. For subscription billing, select Recurring. This activates the platform's subscription engine.

Enter your price — in my tutorial walkthrough the example was $9 per month. Select the currency (GHL supports multiple currencies, so you can sell globally without a separate multi-currency tool). Add a compared price if you want to show a crossed-out original price alongside your offer price — setting $9 against a compared price of $15 creates a visible discount anchor that tends to lift conversion.

Then choose your billing period: daily, weekly, monthly, yearly, or custom. The custom option handles non-standard cycles — quarterly billing, for instance, requires custom because there is no built-in quarterly preset. For most course creators, monthly is the default choice.

Trial Periods, Renewal Cycles, and Setup Fees

GoHighLevel lets you offer a free trial directly inside the subscription product configuration. Enter the number of trial days — 7-day and 30-day trials are both common — and billing starts automatically after the trial period ends. No separate trial setup is needed anywhere else in the platform.

The number of payments field controls how many times the subscription renews. Here is how to read it:

  • Yearly billing with 1 payment: the customer is charged once and the subscription ends — no renewal.
  • Yearly billing with 2 payments: the subscription renews once, meaning two total charges spread over two years.
  • Weekly billing with 10 payments: the customer is billed for 10 consecutive weeks, then billing stops automatically.

This distinction matters when structuring your offer. An open-ended monthly membership and a fixed 10-week program are both subscriptions in GHL — the number of payments field is what separates them.

Finally, the setup fee field lets you charge an upfront onboarding fee on top of the recurring amount. If there is no setup fee, set it to zero.

A Concrete Example: Weekly Subscription With 10 Payments

To make this tangible: in the walkthrough, the product was configured as weekly billing with 10 payments and a setup fee of zero. That structure creates a 10-week program where billing stops automatically after the tenth charge — no manual cancellation needed from either side.

You can replicate this logic for almost any course structure: a 12-week coaching program (weekly, 12 payments), a monthly membership with no fixed end (monthly, leave payment count open), or a quarterly content subscription (custom billing period, 4 payments per year). Having worked with over 79,000 students across 74+ courses — many of them GoHighLevel users configuring their own recurring offers — the most useful thing I can tell you is to map out the renewal count before you open the product form. Knowing whether you want a fixed-term or open-ended subscription saves you from having to rebuild the product after launch.

Saving the Product and What Actually Makes It Live

Once all the details are filled in — product name, pricing type, billing period, trial days, renewal cycles, setup fee — click Save. If you toggled on a product label (Sale or Featured) and it is not ready to display yet, disable it before saving to avoid showing an unintended badge to buyers.

With the product saved, the GoHighLevel subscription plan exists in your account. But it is not collecting payments yet. The next required step is to assign the product to an order form or landing page. That link is what converts a configured product into an active checkout flow. A saved product with no page assignment is a plan that cannot charge anyone.

Assigning the Subscription to Your Funnel

Navigate to the order form or landing page inside your GoHighLevel funnel where the subscription will be sold. Assign the saved product from the page editor, publish the page, and the checkout is live. Anyone who completes the checkout will be enrolled in the subscription and billed on the schedule you set.

This is also the point to prepare your subscriber support flow. GHL's CRM lets you manage active subscribers, handle cancellation requests, and log support conversations without leaving the platform — worth setting up before the first payment comes in, not after.

GoHighLevel subscription plans take under five minutes to configure once you know the path: Payments tab, create product, set recurring pricing with the right billing period and renewal count, save, assign to your funnel. Open your GoHighLevel Payments tab now and create a test subscription product — use $9 against a $15 compared price with monthly billing — before building the live version.


Keep Learning

If this was useful, these are worth reading next:

PlatformMonthly CostRecurring BillingTransaction FeeCRM + Automation Included
GoHighLevel$97 (Starter) / $297 (Unlimited)Native via Stripe/PayPal0% (Stripe charges 2.9% + $0.30)Yes — full CRM, email, SMS, workflows
Kajabi$149 (Basic) / $399 (Growth)Native via Stripe/PayPal0%Yes — email + pipelines, no SMS
Teachable$59 (Basic) / $159 (Pro)Native5% on Basic, 0% on Pro+Limited — basic email only
Thinkific$49 (Basic) / $199 (Grow)Native via Stripe0%No — needs Zapier integrations
Stripe Direct + Custom$0 baseNative2.9% + $0.30No — build everything yourself

Source: Official pricing pages of GoHighLevel, Kajabi, Teachable, Thinkific, and Stripe, verified May 2026.

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