Creating & Managing Payment Links in GoHighLevel (GHL) | Quick Guide

GoHighLevel payment links let you collect payment for any product in under two minutes — no funnel, no checkout page, just a URL you send to a client who is already ready to pay.

A GoHighLevel payment link is a standalone, shareable URL tied to a specific product in your GHL catalog. You create it inside the Payments section, configure options like quantity, coupon codes, and a custom CTA button label, then copy the URL or send it directly to a contact via email or SMS — all without leaving your GoHighLevel dashboard.

What Is a GoHighLevel Payment Link?

Before GoHighLevel added this natively, collecting payment outside a funnel meant jumping to Stripe, generating a link there, and manually pasting it into a message. GHL now handles this entirely inside the Payments section, pulling from whichever payment gateway you already have connected. There is no double configuration, no third-party redirect for the client to navigate, and no extra tool to manage.

The payment link renders a clean, branded checkout page. The client sees the product name, price, and whichever fields you chose to collect — phone number, billing address, coupon code. When they pay, the transaction runs through your integrated gateway exactly as it would through any other GHL checkout.

How to Create a Payment Link in GoHighLevel Step by Step

Open your GHL account, go to Payments, and click the Payment Links tab. Hit Create a New Payment Link and the first field asks you to select a product from the dropdown. That dropdown pulls from your existing GHL product catalog — if it is empty, add products to the catalog first before building the link.

Once the product is selected, configure these four core options:

• Quantity: Set a fixed number — 1, 2, 3, 10, any amount — or enable the toggle that lets the customer adjust quantity themselves at checkout.
• Require phone number: Turn this on when you need the client's mobile for follow-up SMS workflows inside GHL.
• Collect customer address: Essential for physical product sales or when a billing address is required by your payment processor.
• Allow coupon codes: Enable this for promotional campaigns — the customer sees a discount code field at checkout and enters it to apply the reduction.

A digital product sale typically needs none of these. A physical product sale uses address collection. A promotional campaign enables coupon codes. Configure only what the transaction demands.

Advanced Options: CTA Button, Branding, and Terms

The Advanced Options panel is where the link gets polished. The CTA button label defaults to Pay, but you can switch it to Book or Donate. This one change reshapes the context — Book tells a coaching client they are reserving a session, not buying a product. Donate makes the same payment flow work for contributions without any additional setup.

You can also remove the platform branding from the payment page. If you are sending a link to a high-ticket consulting client, white-labelling that detail signals professionalism and keeps your brand front and centre.

There is a Terms and Conditions field in advanced options as well. One practical note from testing this myself: if Terms and Conditions are enabled, the embed preview will not render. Uncheck T&Cs temporarily when you want to preview the page, then re-enable before saving the final version.

How to Preview and Save Before You Send

Before copying or sharing anything, always click Preview. GHL saves the link first, then opens a browser preview showing exactly what the client will see — product name, price, quantity controls if enabled, the CTA button with your chosen label, and any optional fields. This is the moment to catch a mismatched button label, a blank product name, or an unintended coupon field.

Once the preview looks right, click Save. GHL confirms with Payment link saved successfully. The link is live and ready to distribute.

Sending a GoHighLevel Payment Link Directly to a Contact

The fast path is copying the URL from the payment links dashboard and pasting it into a message. But GHL gives you a smarter option built directly into the interface: Send to Contacts. Click it, select the contact from your CRM list, write or choose a subject line, pick a default email template or default SMS template, and hit Send. GHL dispatches the payment link via email, SMS, or both simultaneously — your choice at send time.

I have trained over 79,000 students across 74+ courses as a Dubai-based AI consultant and educator, and the operational pattern I see consistently in service businesses running on GoHighLevel is this: the operators who close fastest are the ones who keep every step — contact identification, link creation, delivery, payment collection — inside one platform. Fewer tools the client touches means faster payment.

What the Client Actually Sees

Direct Answer: When a client opens a GoHighLevel payment link, they see a clean checkout page showing the product name, price, and any fields you configured — phone number, address, coupon code field. Payment runs through the gateway already integrated with your GHL account, such as Stripe. There is no account creation, no redirect to a separate platform, and no extra friction beyond entering payment details.

The experience is intentionally minimal. There is no upsell sequence, no sales copy, no video. That is by design — payment links are for clients who have already said yes. The link exists purely to make the transaction as fast as possible.

Payment Link vs. Funnel: When to Use Each

A funnel is the right tool when a prospect has not yet decided to buy and you need order bumps, testimonials, or a multi-step sequence to move them to a decision. A GoHighLevel payment link is the right tool when the client has already verbally agreed and you need to collect money fast — a retainer deposit, a one-off service fee, a quick digital product delivery to a warm contact.

Use a payment link for: coaching booking deposits, consulting invoices, quick digital product sales to your existing audience, and any scenario where building a full funnel would take longer than the revenue justifies. The link takes under two minutes to create. The client can pay in under sixty seconds.

GoHighLevel payment links are the fastest route from a verbal yes to a confirmed transaction inside GHL. Create your first one now: go to Payments → Payment Links → Create New, select a product, set your CTA button to Pay, Book, or Donate, preview the page, and send it directly to a contact via email or SMS.

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Source: Official pricing pages of GoHighLevel, Stripe, PayPal, Razorpay, and ThriveCart as of 2026. Verify before purchase.