How to Use GoHighLevel Workflow AI to Build Automations in Plain English

Build Automations by Talking to Your CRM

What if you could describe an automation in plain English and your CRM built it for you? That's exactly what GoHighLevel's Workflow AI does — and it's changing how businesses set up automation.

In my GoHighLevel courses, I teach both manual workflow building and AI-assisted creation. Here's how to use the AI feature effectively.

How Workflow AI Works

1. Open GoHighLevel → Automation → Workflows → New
2. Click "AI Workflow Builder"
3. Describe what you want in plain English
4. AI generates the complete workflow
5. Review, edit, and activate

Example Prompts That Work

Lead Nurture Sequence

"When a new contact is added with tag 'website-lead', wait 5 minutes then send a welcome email. If they don't reply within 2 days, send a follow-up SMS. If they reply, add tag 'engaged' and notify the sales team."

Appointment Reminder

"24 hours before an appointment, send an SMS reminder with the date, time, and location. 1 hour before, send another reminder. If the appointment is cancelled, remove from calendar and send a rebooking link."

Review Request

"7 days after a contact's pipeline stage changes to 'completed', send an email asking for a Google review. If they click the link, tag as 'review-requested'. If no response after 3 days, send one follow-up."

Tips for Better AI Workflows

• Be specific — Include timing, conditions, and exact actions
• Use pipeline language — Reference stages, tags, and fields the AI understands
• Review before activating — AI gets 80-90% right; always check the details
• Start simple — Build complexity after the basic flow works

Manual vs AI: When to Use Each

Use AI for: Standard workflows (nurture, reminders, onboarding). Saves 80% setup time.

Build manually for: Complex branching logic, custom integrations, multi-conditional flows.

Learn More

• GoHighLevel Mastery Course
• 1:1 GHL Coaching
• Automation Audit