Brand Boards in GoHighLevel | How to Create & Use Them Like a Pro

If you've been manually picking colors and re-uploading logos every time you build a funnel inside GoHighLevel, the GoHighLevel brand board feature eliminates that entirely — your complete brand identity is stored once and accessible everywhere you design.

A GoHighLevel brand board is a centralized brand kit inside the platform that stores your logo, up to 10 brand colors, and multiple font styles in one saved profile. It works like Canva's brand kit — once you save a brand board and set it as default, those assets appear directly in the color picker and design tools whenever you build funnels or landing pages. You can create multiple brand boards and switch which one is active as your default at any time.

What Is a GoHighLevel Brand Board?

GoHighLevel has added a brand-new tab called Brand Boards — a feature that brings brand kit functionality directly into the platform. If you've used Canva before, you already know how a brand kit works: it's a single place where you define your visual identity so you never hunt for hex codes or re-upload assets mid-build.

The GoHighLevel brand board does exactly the same thing but for your funnel-building and landing page workflow. Instead of switching to Canva to copy a hex code or uploading your logo file for the fifth time this week, everything lives inside GoHighLevel, ready to pull into any design.

Across 74+ courses and more than 79,000 students I've trained on GoHighLevel and automation — the single most common friction point is inconsistent branding across funnels. Brand boards solve that at the platform level, not by asking you to be more disciplined, but by removing the problem entirely.

How to Create a GoHighLevel Brand Board from Scratch

Creating your first brand board takes under five minutes. Here is the exact sequence:

• Navigate to the Brand Boards tab inside GoHighLevel.
• Click Create a New Brand Board.
• You will see a selection of pre-built template boards, plus a Start from Blank option.
• Click Start from Blank, then click Continue.
• You land on the brand board editor with three distinct sections: Logos, Colors, and Typography.

Fill in each section, click Save the Board, and the board is immediately available across all GoHighLevel design tools. That is the entire setup flow.

Uploading Your Logo: The Two-Slot System

The logo section of a GoHighLevel brand board supports at least two logo slots — Logo 1 and Logo 2. This matters if you have a primary logo and an alternate version: a white inverse for dark backgrounds, a square icon, or a horizontal lockup.

To upload: click the logo area, select your file, and double-click to confirm. The logo updates immediately in the brand board preview — no page reload, no upload queue. I tested this with one of my own brand logos and the swap was instant.

Having both slots filled means when you are building a dark-background hero section, you can pull the light-version logo directly from the brand board picker instead of going back to your file system to find the right variant.

Brand Colors: Up to 10 Hex Codes, Instantly in Your Color Picker

A GoHighLevel brand board supports up to 10 saved brand colors, with a minimum of 2 required before the board will save. Once saved, those colors appear directly in every GoHighLevel color picker during design — no manual entry, no copy-pasting from a sticky note.

If you know your brand hex codes, enter them directly. If not, use the color picker to find the right shade and note the hex for future boards. The time saving shows up on the second funnel you build, and compounds from there.

For agency owners managing multiple sub-accounts, this is the correct workflow: one brand board per client, each holding that client's exact hex palette. Set the right board as default when working on that account and every color pick is brand-accurate from the first click, with no risk of bleeding one client's palette into another's page.

Typography: Setting Your Font Hierarchy Once

The typography section of a GoHighLevel brand board supports multiple font slots — Font 1 through Font 5 and beyond. This maps directly to a standard brand font hierarchy: a display or heading font, a body font, and an accent or subheading font.

Adding fonts is the same process as colors: select the slot, choose from the available font library, save. Your selected fonts then appear as quick-pick options when setting type inside any funnel or landing page element.

Most brands run on two or three fonts. Having the hierarchy pre-loaded in the brand board means the heading font versus the body font is a decision made once, at the brand level, not re-litigated on every new page section.

Renaming Boards and Managing Multiple Brand Identities

Any GoHighLevel brand board can be renamed to something immediately recognizable. In my walkthrough I renamed one board to Evolve 109 Brand Board — clear enough that any team member working in the account knows exactly which client that board belongs to.

Once you have more than one board, you designate a default. The default is what GoHighLevel pulls from automatically in the design tools. Switching defaults is a single click: open your list of brand boards, select a different one, click Set as Default, and the new palette is immediately active.

In my test I switched from my custom board to a pre-built board called Earth — its typography and color set became the active palette instantly. Switching back was equally fast. This is the correct agency workflow: one account, multiple brand boards, switch the default per client engagement, never mix assets.

Where Brand Boards Actually Save You Time

The GoHighLevel brand board integrates directly into the funnel builder and landing page editor. When you place any element and open the color picker, your saved brand colors are right there. When you set typography on a headline, your saved fonts are the first options surfaced.

The result is brand consistency without friction or memory overhead. Every page built in that GoHighLevel account defaults to the right colors and the right fonts from the first element placed — no off-brand buttons, no wrong heading font because you grabbed from the generic defaults.

For teams building client funnels at scale, brand boards shift the consistency burden from individual discipline to platform infrastructure. The brand is defined once. The platform enforces it on every build after that.

Open your GoHighLevel account now, navigate to the Brand Boards tab, click Start from Blank, upload your logo and add your two minimum brand colors — the full setup takes under five minutes and pays back on the very next funnel you build.

Keep Learning

If this was useful, these are worth reading next:

• The Ultimate GoHighLevel Guide for Marketing Agencies 2026 (Setup to Scale)
• GoHighLevel AI Features 2026: Conversation AI, Voice AI, and Workflow AI Explained
• Or go further with the GoHighLevel Mastery Course — used by 79,000+ students across 150+ countries.
• Try GoHighLevel free for 14 days — the CRM built for agencies and course creators.

Source: GoHighLevel pricing, Canva pricing, Adobe plans, Figma pricing, Frontify pricing — verified May 2026.