Lets fall in love with Sales | I don't know Sales, I don't like Sales & I hate Sales | Sawan Kumar

If you keep telling yourself you hate cold calls, follow-ups, and pitching, the real fix is not motivation — it is to learn to love sales by treating it as a trainable science, the same way you once learned to swim, drive, or play cricket. Master the script, the objections, and the closes, and the rejections that used to crush you become the cues that tell you exactly what to say next.

Direct Answer: Why You Actually Hate Sales

You do not hate sales — you hate being untrained at sales. Rejection feels personal only when you do not know your pitch, your objection-handling responses, or how to read a customer's real reason for saying no. The moment you treat sales as a learnable science with predictable patterns, the fear of rejection collapses and selling becomes a game you can actually enjoy playing.

The Real Reason People Say "I Don't Like Sales"

I have met hundreds of salespeople who never say it out loud but repeat it to themselves every morning: I don't like sales. Dig one layer deeper and the reason is always the same — they have been rejected too many times, they feel like they are failing, and they have started confusing the activity with the outcome.

Nobody likes rejection. Nobody likes failure. But the rejection is not happening because sales is bad — it is happening because they were never trained. Most people did not choose a sales career; they fell into a job that involved sales and marketing, and now the company is pressuring them to close deals they were never taught how to close.

Sales Is a Science, Not a Personality Trait

Here is the truth that took me years to internalise: sales is a science. There are repeatable, logical patterns in every cold call, every email, every follow-up, and every objection. What happens when you make a call, how the customer responds, why they respond that way, and how you should respond back — all of it can be studied and mastered.

You did not like swimming because you did not know how to swim. You did not like driving because you did not know how to drive. You did not like cricket or golf because you never trained for them. Sales is no different. Jump into the ocean without knowing how to swim and you will come out a failure. Walk into a sales call without training and the result is identical.

My Own Cold-Calling Disaster — And What Changed

When I started my career, I knew nothing about sales. I started making phone calls and sending emails, and I got frustrated like hell. I did not know how to cold call. I did not know my pitch. I did not know what to say when I dialled, and I had no idea how to respond when the person on the other end threw an excuse or a rejection at me. The result was obvious — no matter how many calls I made, I always got rejected.

As a Chartered Accountant by training, I am wired to look for the underlying system. So I stopped guessing and got myself properly trained on sales. Suddenly I knew exactly what to say when a customer said "I don't have time" or "I don't have the budget right now." I learned that those sentences are almost never the real reason — they are surface-level scripts the customer uses to end the conversation, and there is a logical response for each one.

What "Getting Trained" in Sales Actually Means

Training is not just watching a video and nodding along. To genuinely learn to love sales, you have to go all the way in. Here is what that looks like in practice:

• Know your pitch cold. You should be able to deliver it without thinking, the way a driver shifts gears.
• Anticipate every rejection. List the top 10 objections your customer will throw at you and write the response to each one before you ever dial.
• Decode the real objection. When a customer says "I don't have time," it usually means "I don't see the value yet." When they say "I can't afford it," it often means "I don't trust the outcome."
• Master negotiation and the follow-up close. Most sales are not lost on the first call — they are lost because the salesperson never followed up with skill.
• Practice, then practice more. Sales is a high-stakes, high-competition game. A lot of money is involved, so a lot of practice is required.

The Moment Sales Stops Feeling Like Pain

Once you have done the reps, something shifts. You pick up the phone for a cold call and you already know — with surprising accuracy — what the customer is going to say. And because you know what they will say, you also know what you will say. That is when sales stops being painful and starts being fun.

When the customer says "I don't want this," you smile because you have a response ready. When they say "I don't have the money," you smile again because you know the next sentence in the script. You are no longer playing for the sake of playing. You have skin in the game. You are playing from inside the game — the trained player who is ready to close.

Why I Teach This to 79,000+ Students

Over the last few years I have trained more than 79,000 students across 74+ courses from my base in Dubai, and the single biggest mindset shift I see again and again is this: people who thought they hated sales discover they only hated being unprepared. The same person who was avoiding cold calls on Monday is closing deals by Friday — same personality, same product, just trained.

And mastery is not a one-time event. Once you learn the skill, you cannot stop. You have to keep upgrading, keep practising, keep refining the pitch as markets change. That is what separates the salesperson who burns out in 18 months from the one who builds a 20-year career.

The Bottom Line

You do not hate sales — you hate being untrained at sales, and that is fixable. Today, write down the five rejections you hear most often from your prospects and draft a one-line response to each. That single exercise will do more for your close rate this week than another motivational video ever will.