Be relevant and Be Remarkable - With Sawan Kumar

If you want customers to choose you over the thousands of other salespeople fighting for the same wallet, you have to be relevant and remarkable — and the path to both runs through consistent, problem-solving content. After training 79,000+ students across 74+ courses, I can tell you the operators who win are not the loudest; they are the ones who show up where buyers actually spend their time.

Direct Answer: What Does It Mean to Be Relevant and Remarkable?

To be relevant and remarkable means creating consistent, problem-solving content where your customers already spend time — on Reels, YouTube Shorts, TikTok, and feeds — so they recognise you as the obvious solution to their pain. Relevance comes from solving real problems repeatedly; remarkability comes from doing it in a way people talk about at parties the next morning. Without both, you are invisible in a market of seven billion people and unlimited content.

Why Relevance Matters in a Seven-Billion-Person Market

There are too many salespeople chasing the same customer. Why would anyone hand you their time, attention, and hard-earned money if you look identical to the next hundred sellers? They will not. The customer's wallet is finite, and your competitors are no longer just the agents or coaches in your industry — they are every business across every category fighting for that same spend. If you do not make yourself relevant, somebody else takes your slot before you even pitch.

Stop Consuming, Start Creating: The Content Creator Test

We live in a content-driven world. Mobile, newspapers, blogs, Netflix, YouTube — content is being pumped at us every waking hour. But consuming content does not make you relevant; creating it does. And I am not talking about a random post once a month.

• Consistent — published on a schedule your audience can rely on
• Planned — built around themes and customer questions, not whatever you felt like that morning
• Helpful — designed to solve a real problem your prospect is stuck on

If your output ticks those three boxes, you stop being a stranger and start being the person your prospect quietly trusts before they have ever spoken to you.

Solve Real Problems — That's How You Become Relevant

Relevance is earned through problem-solving, not posting. When you take a stress your customer cannot get sorted on their own — a question, a frustration, a deal they cannot close — and you actually solve it through your content, three things happen at once: they remember you, they cannot forget you, and they associate you with relief. That is the moment you become important to them, and importance is what converts.

The Bar Test: How to Become Remarkable

Picture a bar with a hundred bottles lined up on the wall. If you do not know what to order, what do you do? You scan for the most relevant category, and within that category you ask the waiter about the most remarkable bottle on the shelf. That is exactly how customers shop in a saturated market.

Being relevant gets you onto the shelf. Being remarkable is what makes the customer point at you and ask, "What's that one?" You need both. Relevant alone makes you a commodity. Remarkable without relevance is a circus act nobody buys from.

The Domino's Lesson: Relevant + Remarkable in Action

Domino's were not the best pizza makers in the world. They knew it. So they engineered remarkability instead:

• 30-minute delivery promise — answered the "I'm hungry now" problem, which made them relevant
• Aggressive discounts — buy one get one free, 50% off — which made them remarkable
• Reached the customer's couch — the customer never had to walk into a Domino's store

That combination is the playbook. Solve the urgent problem (relevance), do it in a way nobody else is doing it (remarkable), and deliver it physically into the customer's environment — not yours. Your customer is not visiting your office. You have to land on their plate, on their couch, on their phone screen.

Get Out of Your Comfort Zone and Into Theirs

Here is the line most operators trip on: "I don't like creating videos. I prefer one-to-one. I'm not comfortable on camera. I only do long-form, I can't do Reels." If that is your position, you are going to miss the bus. And do not try to run after it — you will not catch it. Stop, train yourself, upgrade yourself, then board the next one properly.

Your customers are on the couch, scrolling Reels, watching TikTok, watching YouTube Shorts, browsing property-listing videos. Their comfort zone is short-form vertical video. If you only sell the way you are comfortable selling, you are negotiating against your own pipeline. Real estate agents in particular need to hear this — the market is brutally competitive and the agents already producing content are quietly compounding while the rest debate whether Reels are "serious enough".

What to Do This Week

Pick one platform your prospects actually scroll. Commit to a planned content calendar — not random posts. Make every piece solve one specific problem your customer is stuck on. Then engineer one remarkable element — a guarantee, a format, a hook, a delivery promise — that nobody else in your category is offering. That is how you become the bottle the customer points at.

Final Word

The wallet is finite, the noise is increasing every day, and the operators who refuse to be relevant and remarkable are quietly being replaced — often by someone outside their industry entirely. Your next step today: open your phone, record one short video that solves one specific problem your ideal customer faces this week, and post it where they actually scroll. If you have a question about your specific situation, drop it in the comments — I read them.

Keep Learning

If this was useful, these are worth reading next:

• How to Start an Online Business with AI in 2026 (Step-by-Step)
• AI Tools to Replace Your Virtual Assistant: A Practical Guide for 2026
• Or go further with the AI Mastery Course — used by 79,000+ students across 150+ countries.

Source: HubSpot State of Marketing 2026, LinkedIn B2B Benchmarks, Hootsuite Social Trends.