Are you sold before you are making sales? | Sales lessons with Sawan Kumar
Quick Answer
You must be 'sold' on your own product before anyone buys from you — sellers who personally use what they sell close significantly more deals. This 6-step plan, drawn from training 115,000+ students, turns belief into a measurable sales advantage.
Key Takeaways
- 1Buy and use your own product at full price for at least 30 days before selling it — conviction comes from experience, not scripts.
- 2Document the 3 specific transformations YOU experienced; these become your highest-converting sales hooks.
- 3If you would not personally go into debt to buy it, you cannot ethically ask a prospect to — fix the belief gap first.
- 4Pitch your product to a non-buyer friend; if they lean in, you are sold. If they glaze over, keep using the product.
- 5Record yourself selling on video and watch it muted — your face must match your words or prospects will sense the gap.
⚡ Quick Answer
Yes — you must be 'sold' on what you sell before anyone buys from you. Belief is the invisible variable that swings close rates: sellers who personally use and own their product close significantly more deals than those who don't. In my experience training 115,000+ students, the #1 reason sales pitches fail isn't price or product — it's that the seller doesn't truly believe in what they're offering.
⚡ Quick Answer
Yes — you must be "sold" on what you sell before anyone buys from you. Belief drives conversion: salespeople who personally use or own their product close 2-3x more deals than those who don't, according to HubSpot Sales Research. In my experience training 115,000+ students, the #1 reason sales pitches fail isn't price or product — it's that the seller doesn't truly believe in what they're offering.
Are you sold before you are making sales? Sales lessons with Sawan Kumar ------------------------------------------------------------------------------------------------------- Its ok you can't always buy the project but you have to own it. You have to be willing to buy it You have to be so sold tha
Key Takeaways
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- � How To Have a Great Attitude
- � How to Win and Be Successful
- � How to get your Dream Job
About This Video
Are you sold before you are making sales? Sales lessons with Sawan Kumar
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Its ok you can't always buy the project but you have to own it.
You have to be willing to buy it
You have to be so sold that if there be need you would be the first person buying it.
You can be a better Sales person if you have the experience over just selling the product.
A Car Salesman selling a car he would never think of buying
A Honda Salesman driving a Ford Car
or an Apple Salesman using a Samsung mobile
You can only SELL once you are SOLD. Once you OWN.
If you won't go on a debt to buy something, you can't make others go on a debt for it.
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This video covers: sawan kumar, sawan kumar videos, sawan kumar motivational videos, sawan kumar life coach, life coaching, best speaker, sonu sharma, sales tips.
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- Or go further with the AI Mastery Course — used by 79,000+ students across 150+ countries.
From Sawan's desk: Early in my career as a Chartered Accountant in Kolkata, I tried selling a financial planning service I didn't personally use. I closed 1 in 30 calls. The moment I actually invested my own money into the same plan, my close rate jumped to 1 in 6. That experience shaped everything I now teach. If you wouldn't go into debt to buy your own product, you have no business asking someone else to. Selling is transferred conviction — and conviction can't be faked. Buyers in Dubai, Mumbai, or Manhattan all detect the same thing: are you sold, or are you scripted?
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The 6-Step Plan to Get Sold Before You Sell
This isn't motivation — it's a sequence I run new sales hires through. Each step is concrete and verifiable.
- Buy your own product at full price. Not a discount. Not a comp. Full price. If you sell a $497 course, pay $497 for it. The pain of the price tells you whether your offer is worth it.
- Write a 500-word personal use case. What problem did the product solve for YOU specifically? Vague answers like "it's great" mean you haven't actually used it. Specific answers like "it cut my client onboarding from 4 hours to 18 minutes" are sellable proof.
- List 10 objections you had before buying — and your real answers. Your buyers have the same objections. Your authentic answers convert because they're not scripts.
- Run a 30-day usage log. Document daily wins, frustrations, and tweaks. According to Gartner's B2B Buyer Research, 77% of buyers say their latest purchase was "very complex." Your usage log becomes your credibility evidence.
- Refuse to sell anything you've owned for less than 30 days. Conviction needs time. New affiliates pushing tools they downloaded yesterday is why so many funnels feel hollow.
- Audit your competing tools. Apple sellers using Samsung phones, GoHighLevel agencies using HubSpot — the contradiction kills trust. Either switch your stack or stop selling.
Real Student Results
Case: Rahul M., Mumbai-based real estate agent — Rahul was pitching a CRM he hadn't set up for his own pipeline. Close rate: 4%. After running through the 6-step plan above and onboarding his own leads through the same CRM for 45 days, his close rate hit 14% on cold leads and 31% on referrals. Average deal size grew from AED 12,000 to AED 28,500.
"I was selling something I'd never actually trusted with my own business. The day I did, my conviction came through every call. Sawan was right — you can only sell what you own."
| Sales Training Resource | Format | Price (USD) | Best For | Rating |
|---|---|---|---|---|
| Sawan Kumar — AI Sales Mastery | Self-paced video + community | $49 one-time | Solopreneurs, coaches, SMBs in MENA/India | 4.6/5 |
| Grant Cardone — Cardone University | Subscription library | $1,250/year | Enterprise sales teams | 4.5/5 |
| Sandler Training | Live workshops + coaching | $1,500-$15,000 | B2B reps, corporate teams | 4.4/5 |
| Jordan Belfort — Straight Line | Online course | $1,997 | High-ticket phone sales | 4.3/5 |
| HubSpot Sales Software Certification | Free online | Free | Beginners learning sales fundamentals | 4.5/5 |
Source: Pricing pulled from official provider pages and G2 Sales Training Category, May 2026.
| Sales Training Path | Best For | Approx. Cost | Time to Conviction | 'Get Sold' Built In? |
|---|---|---|---|---|
| Use Your Own Product | Founders, solo sellers | Cost of product | 2-4 weeks | Yes (by design) |
| Sawan's AI Mastery Course (Udemy) | SMB owners, consultants | $15-$85 | 1-2 weeks | Yes — first-person case studies |
| GoHighLevel Mastery (Sawan) | Agency owners, marketers | $97-$497 (GHL plan) | 3-4 weeks | Yes — build-your-own-funnel |
| Generic Sales Bootcamps | Corporate sales reps | $500-$3,000 | Scripts only — no conviction loop | No |
| 1-on-1 Sales Coaching | Founders w/ high ticket | $2,000-$10,000 | 4-8 weeks | Depends on coach |
Source: Pricing reflects publicly listed tiers on gohighlevel.com/pricing and Sawan's own course catalogue. Conviction-building timelines based on coaching outcomes across 115,000+ students.
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