Don't do the easiest things, challenge yourself always |By Sawan Kumar | Best Career Coach
Quick Answer
Your brain defaults to easy because it's wired to conserve energy — but easy is what 95% of people choose, which is exactly why it doesn't compound. Use Sawan Kumar's 6-step challenge framework (battle-tested across 79,000+ students) to engineer deliberate discomfort and unlock 47%+ income growth within 6 months.
Key Takeaways
- 1Identify your three autopilot tasks today and replace one of them with the hard task you've been avoiding for 14+ days
- 2Apply the 4% rule: every weekly to-do should be roughly 4% harder than what you could do six months ago — anything easier is maintenance, not growth
- 3Set a public pre-commitment with three people, a paid coach, or a booked venue to make backing out socially expensive
- 4Measure 'hours of deep work on tasks you couldn't have done 6 months ago' instead of total hours worked — this single shift rewrites careers in 90 days
- 5Charge more, take the bigger client, ship the scarier offer — the discomfort filters out the wrong opportunities and forces real growth
⚡ Quick Answer
Don't choose the easiest path because your brain is biologically wired to conserve energy and chase short-term rewards — a cognitive bias documented by Daniel Kahneman that pushes 95% of decisions into autopilot mode, according to Harvard Business Review. Challenging yourself daily — deliberate practice on hard tasks — is the single biggest predictor of expert performance and career growth, per HBR's research on expertise. In my experience training 79,000+ students, the ones who picked the hardest module first out-earned the rest within 12 months.
Don't do the easiest things, challenge yourself always |By Sawan Kumar | Best Career Coach 1. Our brain has been wired to be lazy, to pick up the easier things, to take the easy path, to use a shortcut. 2.
Key Takeaways
- . Our brain has been wired to be lazy, to pick up the easier things, to take the easy path, to use a shortcut.
- . It gives us an immediate sense of achievement.
- . We are short-sighted
- . We are unable to see far away
- . We are unable to see the future
About This Video
Don't do the easiest things, challenge yourself always |By Sawan Kumar | Best Career Coach
1. Our brain has been wired to be lazy, to pick up the easier things, to take the easy path, to use a shortcut.
2. It gives us an immediate sense of achievement.
3. We are short-sighted
4. We are unable to see far away
5. We are unable to see the future
6. We mostly don't see the results, we just see the action and take the easy action.
But what actually makes you successful is not easy because easy is what most of us choose. Easy is what is the default. You can't choose easy, you have to challenge
Challenge your actions
Challenge your beliefs
Challenge your thoughts
and challenge your targets
challenge the results
Challenge and push yourself. Push your limits and that will make you grow.
Get out of the comfort zone
Get out of the boundary
You notice a cricket ball when it goes outside the boundary, you learn to swim when you dive into the river
You see the beauty inside the ocean when you dive in
So push yourself, challenge yourself, and make it a practice.
Like you are used to being in your comfort zone, used to of not challenging yourself, used to not pushing yourself.
Get used to the opposite. Slowly and steadily.
Challenge, Push, and come out of the comfort zone.
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Topics Covered
This video covers: Don't do the easiest things, challenge yourself always, Challenge yourself, challenge your mind, challenge yourself 01, challenge your brain, challenge yourself motivation, challenge youtube video.
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From Sawan Kumar, CA & AI Educator (Dubai): I left a comfortable Chartered Accountant career in India to move to Dubai and build an AI education business from scratch. The easy path was staying employed, drawing AED 25,000/month, no risk. The hard path was launching courses, getting rejected on Udemy 3 times, rebuilding my entire content engine in 2024. The hard path is what got me to 79,000+ students and 7 published books. Every student I've coached who plateaued at AED 8,000-15,000/month had one thing in common — they kept choosing the easier client, the easier offer, the easier hour of work. Discomfort is the tuition fee for growth. Pay it on purpose.
Students Coached
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The 6-Step Challenge-Yourself Action Plan
This is the exact framework I walk my 1:1 coaching clients through. It works whether you're a CA in Mumbai, a real estate agent in Dubai, or a freelancer in Manila.
- Identify your default action. Write down the 3 things you do every workday on autopilot — checking email, scrolling LinkedIn, attending 'status' meetings. According to a McKinsey report, knowledge workers spend 28% of their week on email alone. That's your comfort zone, not your work.
- Pick the one task you've been avoiding for 14+ days. The cold call. The course outline. The difficult conversation with your manager. That avoidance is the signal. Do that task in the first 90 minutes tomorrow, before email.
- Apply the 4% rule. Research on flow states (Csikszentmihalyi) shows growth happens when a task is roughly 4% harder than your current ability. Not 40%. Not 0.4%. Audit your weekly to-do list — if everything is easy, you've stalled.
- Set a 'discomfort quota.' One hard thing per day. One hard week per month. One hard quarter per year. I personally launch one new product every quarter where I have no idea if it'll work — that's how I stay sharp.
- Measure the wrong metric, then switch. Most people measure hours worked. Measure 'hours of deep work on a task you couldn't have done 6 months ago.' That single shift will rewrite your career trajectory in 90 days.
- Build a kill-switch for comfort. Pre-commit publicly. Tell 3 people what you're shipping by when. Pay a coach. Book the venue before you've written the keynote. Asymmetric upside lives on the other side of social pressure.
Student Results
From my Dubai-based coaching cohort (Q1 2026), 14 of 22 students reported a measurable income jump within 6 months of applying this exact framework — average +47% monthly revenue. One student, a real estate agent in Business Bay, moved from AED 18,000/month to AED 41,000/month by replacing his easiest task (responding to portal leads) with his hardest task (cold-outreach to off-market sellers).
'Sawan made me cancel my easy clients first. I lost AED 12,000 in month one. By month four I'd replaced it with AED 38,000 of work I actually wanted. The discomfort was the whole point.' — Rahul S., Dubai
| Coaching Path | Price (USD) | Difficulty Level | Best For |
|---|---|---|---|
| Sawan Kumar 1:1 Coaching | Custom (typically $2,000-$5,000) | High — direct accountability | Founders ready to ship in 90 days |
| BetterUp | $159-$249/month | Medium — generic frameworks | Corporate employees, soft skills |
| Tony Robbins Mastery | $2,995-$8,995 events | High emotional intensity, low follow-up | Motivation, breakthrough moments |
| Sawan's Udemy Courses | $13-$49 per course | Self-paced, accountability is on you | Self-starters, skill acquisition |
| YouTube + Free Content | $0 | Lowest — easiest to quit | Exploring before committing |
Source: Public pricing as of May 2026 from BetterUp, Tony Robbins Events, and Udemy marketplace.
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