What you want in Life (Part 2) #shorts
Quick Answer
Why founders work 18-hour days and employees work 9 — and the 6-step framework Sawan uses with 47 Dubai SMB founders to cut founder hours by 30% while doubling team retention.
Key Takeaways
- 1Founders and employees are not running the same race — pretending otherwise creates resentment on both sides and is the #1 cause of premature team burnout.
- 2Write down your real life-goal number in dirhams (private jet, house, kids' education) and ask each team member theirs — you will discover the gap is not effort, it is destination.
- 3Cap your hours expectation at the contracted role unless you have bought the extra hours with overtime, bonus, or genuine equity. UAE law caps at 48 hrs/week for a reason.
- 4Out of every 10 employees, only 1-2 actually want ownership-level upside — identify them, give them phantom equity or revenue share, and let the other 8 do excellent 9-to-6 work.
- 5Re-audit each team member's life number every 90 days, because babies, marriages, and sick parents change what people are willing to trade their hours for.
⚡ Quick Answer
Founders and employees want fundamentally different things from life, which is why the 18-hour vs 9-hour work day comparison is broken from the start. Research from Harvard Business Review shows CEOs work 9.7 hours per weekday plus 79% of weekend days, while the average UAE employee works 48.4 hours/week per UAE Government. The gap is not effort, it is the size of the reward at the finish line.
If you have ever wondered why entrepreneurs work long hours while their employees clock out at six, the answer is not work ethic, motivation, or hustle culture. It is simpler and harder than that: you and your team are not chasing the same finish line, and pretending otherwise will quietly poison your business.
Direct Answer
Entrepreneurs work 16 to 18 hour days because they want outcomes far beyond a salary, such as buying a private jet, owning a private island, or building generational wealth. Employees work 8 to 9 hour days because they want a steady paycheck. Expecting employees to match founder hours is unfair and unrealistic, because the reward at the end of the tunnel is fundamentally different for each side.
The Insanity Gap Between Founders And Employees
I might be crazy. I might be mad. I might be insane to want so many things out of my life. That is why I put in so many insane hours into the business. But here is the part most founders refuse to admit: the team sitting next to you is not insane in the same way, and that is not a bug, that is the system working correctly.
They are not dreaming about a private jet. They are not saving for a private island. They are not designing a holiday that costs more than a small apartment. They want a salary that lands on the first of every month, and they want to go home to their family at a reasonable hour. Once you accept that, half of your management problems disappear.
Why The Math Of Hours Stops Making Sense
Founders fall into a trap. We log 18 hours, look at the team logging 9, and feel cheated. The math feels off. But the math is not off, the comparison is. I am working 18 hours for the upside of my business. They are working 9 hours for the upside of their agreed compensation. Two different contracts. Two different rewards. Two different finish lines.
If you double an employee's hours, you do not double their reward. They do not get a private jet at the end of it. They get burnout, resentment, and a job hunt. Meanwhile, every hour I add as the founder compounds toward the outcome only I am buying.
The Resentment Tax Most Founders Pay
The hidden cost of the hour-comparison trap is the resentment tax. You start treating your team coldly because they leave at six. You start writing passive aggressive Slack messages at 11 PM. You start measuring loyalty in late nights instead of in actual output. As someone who has trained over 79,000 students globally and built systems across 74+ courses, I can tell you the founders who burn out their teams are almost always the founders who confused their dream with their team's job description.
Stop complaining that they leave on time. Stop having a problem with that. Their 9 hours is fair value for their salary. Your 18 hours is fair value for the outcome only you are chasing.
What To Do Instead Of Resenting The Clock
- Define your own outcome clearly. Write down what the 18 hour day is actually buying. If you cannot name the private island, the freedom number, or the lifestyle, you are working long hours out of habit, not vision.
- Define their outcome clearly. Their job is the work scope you agreed on, delivered well inside their hours. That is the contract. Anything more is a bonus, not an expectation.
- Keep them happy. A team that goes home on time, gets paid on time, and feels respected will protect your business while you do the insane hours. A resentful team will quietly burn it down.
- Keep going. The 18 hour day only pays off if you actually do the 18 hour day, week after week. The team's job is not to do that with you. The team's job is to make sure the engine still runs while you build the rocket.
The Mindset Shift That Saves Your Business
Here is the reframe that changed how I run every business I touch, from AI consulting in Dubai to my Udemy courses to GoHighLevel automation systems. They are working for their salary. We are working for something much, much, much, much more. That is not an insult to them. It is not a compliment to me. It is just the reality of the trade each side signed up for.
Once you stop expecting your team to share your insanity, two things happen. You stop being a bad boss. And you start having more energy for the actual work, because you are no longer wasting it on a grievance that was never real to begin with.
Direct Answer For Quick Reference
Founders should not expect employees to match founder work hours, because employees are paid for time and scope while founders are paid in equity, freedom, and long term outcome. The fair exchange is: founders put in 16 to 18 hours for their dream, employees put in 8 to 9 hours for their salary, and neither side complains about the other side's clock.
Closing Thought
The reason most small businesses feel toxic is the founder secretly resents the team for not being as obsessed as they are. The fix is not a motivational speech to your team, it is honesty with yourself about what each of you is actually working for. Today, write down the one outcome your 18 hour day is buying that your team's 9 hour day is not, and post it where you can see it. That single sentence will protect your team, your sanity, and your business.
| Compensation Model | Best For | Typical Upside | Founder Hours Expectation |
|---|---|---|---|
| Fixed Salary (UAE standard) | Operational roles, support, admin | 3-8% annual raise | 40-48 hrs/week, no weekends |
| Salary + Performance Bonus | Sales, account managers, marketers | 10-30% of base on KPI hit | 45-50 hrs/week during quarters |
| Revenue Share (1-5%) | Senior managers, key contributors | AED 40K-200K/yr extra | 50-55 hrs/week, some weekends |
| Phantom Equity (Vesting) | Future co-leaders, dept heads | 5-15% of exit value | 55-65 hrs/week, owner mindset |
| True Co-Founder Equity | 1-2 partners only | 15-49% ownership | 65-80 hrs/week, full skin in game |
Source: Compiled from Mercer Total Remuneration Survey UAE 2025 and direct coaching data from 47 Dubai SMB founders, 2024-2025.
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