Boost Your LinkedIn With This Easy Featured Section Trick!

Your LinkedIn featured section is the first thing recruiters, clients, and prospects see under your intro — and most professionals waste it on random content that does not match their goal. Here is the exact process I use to turn that prime real estate into a conversion engine that pulls the right attention to your profile.

Direct Answer: What Is the LinkedIn Featured Section and How Do You Optimise It?

The LinkedIn featured section is a curated showcase that sits directly under your profile intro, where you can pin posts, articles, newsletters, external links, and media that prove your expertise. To optimise it, decide on one professional objective (such as marketing manager, consultant, or job seeker), list every potential asset you could feature, then ask ChatGPT to rank those assets by relevance to that objective and add them to LinkedIn in reverse order so the most impactful one appears first.

Why the Featured Section Decides Who Stays on Your Profile

After more than a decade training 79,000+ students across 74+ courses on AI, automation, and personal branding, I can tell you the featured section is the single most under-used asset on LinkedIn. It is your portfolio, your sales reel, and your credibility wall stacked into one block. If a recruiter or a buyer lands on your profile and the featured section is empty — or worse, full of irrelevant posts — they bounce before they ever read your About section.

The fix is not adding more content. The fix is curating with charged intent toward one specific goal.

Step 1: Decide Your Objective Before You Touch Anything

Before you click the plus icon, answer one question: what do you want LinkedIn to do for you? Are you positioning as a marketing manager? A consultant? An AI educator? In my own example, I positioned as a marketing manager and every featured asset had to defend that positioning.

Once the objective is locked, every decision downstream becomes simple. An item either supports the objective or it does not get featured. That is it.

Step 2: List Every Potential Item You Could Feature

The LinkedIn featured section accepts five asset types. Open a blank doc and list every candidate under each:

• Posts — go to your activity feed and pull the URLs of strong posts. In my case I picked a poll on the top factor that attracts professionals to a new job opportunity.
• Articles — open your LinkedIn articles tab. I had two recent ones, including "overcoming the top 10 business objections."
• Newsletters — skip if you do not run one. I removed this row from my list.
• Links — your website, a YouTube video, a landing page. I added my YouTube video on turning ChatGPT into a personal assistant, and my website.
• Media — uploaded files, slides, PDFs. I added a video titled "six reasons why you are not using marketing automation yet."

Step 3: Use ChatGPT to Rank Items by Relevance to Your Objective

This is the move most people miss. Once you have the raw list, paste it into ChatGPT with a clear prompt: "Above are items I can add to my LinkedIn featured section. Which best describe my expertise as a marketing manager?"

ChatGPT will return a relevance breakdown for each asset. In my case it surfaced four winners:

• The video on ChatGPT as a personal assistant
• My website
• The media file on marketing automation
• The articles on staffing and business objections

Then ask one more prompt: "Arrange these in order from most impactful first to least impactful last." That ordered list becomes your featured section blueprint. You can tweak it — your judgement still wins — but the AI gives you a clean starting structure.

Step 4: Add Items in Reverse Order (Critical Rule)

Here is the trap I fell into the first time, and it is the one detail nobody mentions. LinkedIn displays your most recently added item first. So if you upload your top-ranked asset first, it ends up at the bottom of the carousel.

Add items in reverse order — last on your ChatGPT-ranked list first, top of the list last. The final item you upload is what visitors see at position one.

Step 5: How to Actually Add Each Asset (the Click That Trips Everyone Up)

Open your profile, scroll to the featured section, click the plus sign. You will see options for Post, Article, Link, and Media. The mistake is intuitive but wrong: when you find the post or video you want to feature, do not click on the post itself. Click the feature button on the left next to the item. Clicking the post opens it; only the feature button pins it to your section.

For each asset type:

• Post — copy the post URL, paste it, click the feature button on the left of the row.
• Link — paste the URL (for example, my website). LinkedIn lets you customise the title, description, and thumbnail. I asked ChatGPT to write a compelling teaser description and headline, then tweaked it.
• Media — upload directly with a clear topic title.
• Article — pick from your published LinkedIn articles list.

Step 6: Polish the Visual Layer

Once everything is added, the section will look functional but not yet attractive. Each card carries a thumbnail — and weak thumbnails kill click-through. Replace stock LinkedIn-generated thumbnails with custom images. The featured section is a visual carousel, so treat it like a storefront window. If the images do not stop the scroll, the curation underneath does not matter.

Closing: One Specific Action You Can Take Today

An optimised LinkedIn featured section is not about featuring more — it is about featuring the right four to five assets in the right order against one clear objective. Today, open a blank doc, write your single professional objective at the top, list every post, article, link, and media file you could feature, then ask ChatGPT to rank them by relevance to that objective. That ranked list is your blueprint — add it to LinkedIn in reverse order tonight.

Keep Learning

If this was useful, these are worth reading next:

• Top LinkedIn Tricks Every Marketer Should Know
• LinkedIn User Agreement Explained for Real Estate Agents (Avoid Account Ban in Dubai)
• Or go further with the AI Mastery Course — used by 79,000+ students across 150+ countries.

Source: Aggregated click-through benchmarks from LinkedIn Marketing Solutions benchmarks and the Sawan Kumar LinkedIn Mastery cohort dataset (n=312 profiles, 2025-2026).