How to White-Label GoHighLevel for Your Agency (2026 Guide)

Step-by-step: configure your white-label brand

Step 1: Set up brand identity

1. Agency Dashboard → Settings → White Label → Agency Info
2. Upload your logo (recommended: square PNG, minimum 200x200px)
3. Set your Platform Name (e.g., "DubaiLeadOS" or "AgencyFlow CRM")
4. Set your Support Email (e.g., [email protected]) — this appears in all client notifications
5. Set your Support Phone Number
6. Set brand colours: Primary Colour (your main brand colour) and Secondary Colour

Step 2: Set up your white-label domain

1. Settings → White Label → Custom Domain
2. Enter your app domain: app.youragency.com
3. GHL provides a CNAME record: copy the DNS value
4. In your domain registrar: create a CNAME record for "app" pointing to GHL's provided value
5. DNS propagation: 1–48 hours
6. Back in GHL: click Verify Domain once propagation completes
7. SSL certificate auto-issued by GHL

After verification: your clients log in at app.youragency.com — completely branded as your platform.

Step 3: Configure SaaS pricing plans

1. Settings → SaaS Configurator → + Create Plan
2. Plan name, price (monthly/annual), and description
3. Select which GHL features to include in this plan (can restrict certain features for lower tiers)
4. Set trial period if you want to offer a free trial to new clients
5. Create 2–3 tiered plans for different client needs

Example UAE agency pricing structure:

• Starter: AED 549/mo — CRM, funnels, email automation
• Growth: AED 1,099/mo — adds WhatsApp, SMS, AI chat
• Agency Pro: AED 1,849/mo — all features + priority support

Step 4: Client onboarding flow

1. Share your SaaS sign-up link with the client
2. Client selects a plan, enters payment details (charged by your Stripe)
3. GHL auto-creates their sub-account with your white-label branding
4. Client receives welcome email from your domain (youragency.com)
5. Apply a Snapshot to their sub-account to give them a pre-built setup for their industry
6. Schedule a 60-minute onboarding call to walk them through their new platform

White-label mobile app (optional)

For agencies wanting clients to have a mobile app experience:

• Available as an additional paid feature on top of Agency Pro
• Includes both iOS App Store and Google Play Store apps branded with your name and icon
• Clients can download your app and manage their CRM, conversations, and calendar from their phone
• GHL handles app maintenance and iOS/Android updates

Marketing your white-label platform in UAE

• Position it as "built for UAE businesses" — local positioning resonates strongly
• Lead with the WhatsApp automation benefit — every UAE business owner immediately understands the value
• Offer a 14-day free trial mirroring GHL's own trial policy
• Target: real estate agencies, medical clinics, training centres — all generate high lead volumes and need systematic follow-up
• Build case studies from early clients and use them in sales outreach