How to Create a Landing Page in GoHighLevel (2026 Step-by-Step)

Step 1: Create a new funnel

1. In your GHL sub-account, go to Sites → Funnels → + Create Funnel
2. Name your funnel (e.g., "Dubai Property Guide — April 2026")
3. Click Create Funnel

Step 2: Add your landing page step

1. Click + Add New Step
2. Name it "Landing Page" and set the URL path (e.g., /dubai-property-guide)
3. Click Select Template
4. Choose a template that matches your goal:
   • For lead capture: "Opt-In" templates
   • For appointment booking: "Booking" templates
   • For selling a product/service: "Sales" templates
5. Click Select to load the template

Using Funnel AI (2026 feature)

If you prefer to start from AI-generated content rather than a blank template:

1. When adding a step, look for the Generate with AI option
2. Describe your offer in plain language: "Dubai real estate investment guide for expats, offering a free PDF guide, targeting professionals earning AED 15,000+ per month"
3. Funnel AI generates a complete page with copy, layout, and form in under a minute
4. Review and edit — the AI version is a first draft, not a final product

Step 3: Edit your landing page content

Click Edit to open the page builder. The key elements to customise:

Headline (most important element)

Your headline should answer: "What do I get and why should I care?" in one sentence.

• Weak: "Welcome to Our Website"
• Strong: "Get Your Free 2026 Dubai Property Investment Guide — Even If You've Never Bought Property Before"

Sub-headline

Clarify who it's for and what they get: "For UAE expats and residents looking to invest in Dubai — download the guide and discover how to earn 6–8% rental yields on your first investment."

Form setup

1. Click the form element in the builder → Edit Form
2. Keep fields to: First Name + WhatsApp Number (+ Email optional)
3. Every extra field reduces conversions — less is more
4. Change the CTA button text from "Submit" to something specific: "Send Me The Free Guide"

Social proof

Add one short testimonial near the form: "[Name], Dubai — 'This guide helped me understand the property market. I bought my first apartment 3 months later.'"

Step 4: Check mobile view

Click the Mobile icon in the builder toolbar to preview the mobile version. Check:

• Is the headline readable without zooming?
• Is the form input large enough to tap easily?
• Is the CTA button visible without scrolling?
• Are images loading correctly on mobile?

Fix any issues in mobile view — this affects 80%+ of your traffic in UAE.

Step 5: Add a thank-you page

1. Back in funnel view: + Add New Step → name it "Thank You Page"
2. Edit with a clear confirmation: "Your guide is on its way to your WhatsApp! Check for a message from us in the next 5 minutes."
3. Add a next step suggestion: "While you wait — book a free 15-minute consultation here: [booking link]"

Step 6: Connect automation and publish

1. Ensure your Workflow (form submission → WhatsApp message) is already created and active
2. Test: submit your own form, verify the WhatsApp arrives
3. Publish: Settings → Domain → assign your custom domain (e.g., offer.yourbusiness.com)
4. Share your funnel URL in Instagram bio, WhatsApp status, Google Business Profile, and ad campaigns