Speed of making decisions #shorts

The speed of decision making separates operators who build real businesses from those who stay stuck rehearsing every move in their head. If you forgive yourself faster, you recover faster — and that recovery speed is the single biggest predictor of how much you actually get done in a year.

Direct Answer: The speed of decision making is the rate at which you make a call, accept the outcome (good or bad), forgive yourself for any mistake, and move on to the next decision. A 60-40 or 70-30 hit rate across a high volume of decisions beats a 100% hit rate on a tiny number of decisions, because volume plus recovery speed compounds faster than perfectionism ever can.

Why Speed Beats Perfection in Real Decision Making

You are never going to be perfect. None of your decisions are guaranteed to be correct, and a meaningful portion of them are going to be flat-out wrong. I have run that experiment on myself for years across content, courses, automation builds, and client work — perfection has never shown up. What has shown up is the math: high decision volume plus quick recovery wins almost every time.

As a Chartered Accountant who has trained 79,000+ students across 74+ courses, I track decisions the way I used to track ledger entries. Most of my wins didn't come from a single brilliant call. They came from making more decisions than the average operator and refusing to spend three days mourning the bad ones.

The 60-40 Rule: What a Healthy Hit Rate Actually Looks Like

Here is the framework I run on myself and the operators I coach:

• 50 decisions made in a week is a healthy baseline for someone running a real business.
• 20 of them going wrong is not a failure — it is data.
• 30 of them going right means you are net positive, and you are the winner.
• 60-40 or 70-30 is good enough. Stop chasing 100%.

If you are waiting for a 100% hit rate, you are not making 50 decisions a week. You are making 5. And 5 perfect decisions will never beat 30 right ones plus 20 lessons.

How to Recover from a Bad Decision Fast

The recovery loop I use is short on purpose, because every extra hour spent inside the mistake is an hour stolen from the next decision:

• Name the mistake out loud. Say what went wrong in one sentence. No drama.
• Forgive yourself immediately. Not as a feel-good exercise — as an operational requirement. Guilt slows the next call.
• Extract the one lesson. Write it down in one line. If you can't compress it to one line, you are intellectualising, not learning.
• Make the next decision today. The longer the gap between a bad call and your next call, the heavier the bad call feels.

The speed of decision making is not about being reckless — it is about refusing to let one bad call freeze the next ten.

Why High-Volume Decision Makers Win in AI and Automation

I teach AI, automation, and GoHighLevel for a living. The single biggest difference between students who build a working agent stack and students who stay stuck on tutorial videos is decision volume. The ones who ship pick a model, pick a workflow, pick a use case — and move. Half of their first builds are wrong. They fix the wrong half and keep going.

The ones who get stuck are usually trying to make every decision correct on the first attempt. They will spend two weeks comparing three AI tools, then never deploy any of them. Meanwhile, the high-volume operator has already built three workflows, killed two, and is iterating on the one that worked.

How to Train Yourself to Decide Faster

Speed of decision making is a muscle. Here is how I built mine, and how I coach my students to build theirs:

• Set a decision quota. Aim for 20–50 decisions a day. Most of them are small — what to publish, who to reply to, which workflow to test first. The point is reps, not stakes.
• Use a two-minute rule for reversible calls. If a decision is reversible, give yourself two minutes. Most operational decisions are reversible.
• Reserve slow thinking for irreversible calls. Hiring, equity, large capital commitments — those get hours or days. Everything else gets minutes.
• Score your hit rate weekly, not daily. Daily scoring makes you risk-averse. Weekly scoring gives you the volume needed to see the 60-40 pattern.
• Stop re-litigating closed decisions. Once you have moved on, do not reopen the file unless new information shows up.

What Changes When You Adopt Speed of Decision Making

When you optimise for speed plus recovery instead of perfection, three things change. Your output goes up — sometimes 3x or 5x in a quarter. Your stress goes down, because no single decision carries the weight of the entire year. And your judgment actually improves, because judgment compounds with reps, not with worry.

You stop being the operator who is always almost-ready-to-launch, and you start being the operator who has shipped, learned, and shipped again. That is the entire game.

Summary: The speed of decision making — measured as your call rate plus your recovery rate — matters more than your hit rate, and a 60-40 or 70-30 hit rate across high volume always beats waiting for perfect. Your next step today: list the one decision you have been sitting on for more than 48 hours, make the call in the next 30 minutes, and write down the one lesson you will extract if it goes wrong.