How to White Label GoHighLevel: Complete Setup Guide for Agencies (2026)
Before diving into the technical setup, let's clarify what white labeling actually means in the GoHighLevel ecosystem. White labeling allows agencies to rebrand the entire platform under their own business identity. Your clients will never see the GoHighLevel name—instead, they'll interact with what appears to be your proprietary software.
This capability is particularly powerful for agencies charging premium prices or those looking to build recurring revenue through their own SaaS offerings. The psychological impact of using "your" platform versus "someone else's tool" cannot be overstated when it comes to client retention and pricing power.
Step 1: Setting Up Your Custom Domain
The foundation of white labeling starts with your custom domain configuration. Here's how to set it up properly:
Navigate to your agency-level settings by switching to agency view. This is crucial—you must be at the agency level, not the sub-account level. Click on Settings, then select the Company tab. This is where the white label magic happens.
Inside the white label section, you'll find options to customize every aspect of your platform's appearance. The first and most important step is configuring your custom domain. Instead of clients accessing the platform through a GoHighLevel URL, they'll use your branded domain like app.youragency.com or portal.yourcompany.com.
To connect your custom domain, you'll need to work with your domain provider (GoDaddy, Namecheap, Cloudflare, etc.) to set up the appropriate DNS records. GoHighLevel provides specific instructions for this connection, ensuring your domain points correctly to their servers while maintaining complete brand consistency.
Step 2: Customizing Visual Branding Elements
Once your domain is configured, it's time to make the platform visually yours. Upload your agency logo—this appears in the top left corner of the dashboard and immediately signals to users that they're in your ecosystem, not GoHighLevel's.
Don't overlook the favicon, that tiny icon that appears in browser tabs. It's a small detail, but these micro-branding elements add up to create a cohesive, professional experience. Your favicon should be a simplified version of your logo, optimized for tiny displays.
Next, configure your brand colors. These color selections cascade throughout the entire platform, appearing in dashboards, buttons, accent elements, and system notifications. Choose colors that align with your existing brand guidelines to maintain consistency across all client touchpoints.
You also have the option to select between light and dark themes, allowing you to match your clients' preferences or your brand's aesthetic. Some agencies find that darker themes convey a more modern, premium feel, while others prefer the traditional clarity of light backgrounds.
Step 3: Branded Login Screens and Client Portals
First impressions matter enormously in the digital space. Your login screen is often the first interaction clients have with your platform, making it prime real estate for brand reinforcement.
Customize your login pages with your logo, brand colors, and even custom background images. This creates an immediate sense of professionalism and ownership. Clients logging into a generic platform feel like they're using borrowed tools; clients logging into your branded portal feel like they're accessing premium, proprietary technology.
Step 4: Email and SMS Notification Branding
One of the most overlooked aspects of white labeling is communication branding. Every automated email, every SMS notification, every system alert is an opportunity to reinforce your brand—or accidentally expose that you're reselling someone else's platform.
Set up branded email templates that include your logo, color scheme, signature, and tone of voice. These templates should reflect your agency's communication style, whether that's formal and corporate or casual and friendly.
Similarly, customize your SMS templates to ensure that even text messages maintain brand consistency. This enhances client trust and keeps your brand "front and center" in all interactions, as clients will consistently associate valuable communications with your agency, not GoHighLevel.
Step 5: Launching Your White Label Mobile App
Here's where white labeling gets truly powerful: your own branded mobile app. GoHighLevel's white label mobile app feature allows you to skip the coding entirely while delivering a custom mobile experience.
Think about the impact of telling clients, "Download our app from the Apple App Store." That single sentence positions you as a legitimate software provider, not just a service agency. The white label mobile app includes:
Custom branding with your logos, colors, fonts, and menu items
Full functionality matching the web platform
App Store presence under your brand name
Seamless CRM integration for on-the-go client management
The mobile app is particularly valuable for agencies managing remote teams, franchises needing consistent branding, or businesses looking to provide added value to clients through mobile accessibility. It simplifies client engagement, enhances team management, and creates a cohesive brand experience across all devices.
The best part? You can upload the app to both the Apple App Store and Google Play Store under your brand, with GoHighLevel handling the technical backend while you receive all the brand equity.
Step 6: Implementing SaaS Mode for Advanced White Labeling
For agencies serious about building a scalable SaaS business, SaaS Mode is the ultimate white labeling feature. SaaS Mode transforms how you deliver services, turning you from a service provider into a software company.
What SaaS Mode Includes:
Auto-generation capabilities that create sub-accounts automatically when new clients sign up, eliminating manual setup work. User and permission generation that manages access levels without your intervention.
Non-payment lockouts that automatically restrict access for clients who haven't paid, protecting your business without uncomfortable conversations. Twilio rebilling that allows you to charge markup on SMS and phone services.
SaaS dashboard giving you and your clients clean, organized views of all features and metrics. Two-way text messaging and web chat fully branded under your name.
Why SaaS Mode Matters:
SaaS Mode allows you to operate exactly the way GoHighLevel operates—offering a platform, managing subscriptions, controlling access—just under your brand. You're not just providing marketing services anymore; you're providing software.
This positioning allows you to charge premium monthly fees, create predictable recurring revenue, and build a business with actual valuation potential. Service businesses are valued at 1-2x annual revenue; SaaS businesses are often valued at 5-10x annual revenue.
Benefits of Full White Labeling
When you implement complete white labeling across domains, branding, mobile apps, and SaaS mode, you unlock several powerful advantages:
Enhanced credibility as clients perceive you as a technology provider, not a reseller. Improved client retention since switching costs increase when clients are invested in "your" platform. Higher pricing power allowing you to charge premium rates for proprietary technology.
Scalability without complexity as the white labeled system handles growth automatically. Competitive differentiation in a crowded agency marketplace where most competitors offer generic solutions.
Brand loyalty that compounds over time as clients become increasingly embedded in your ecosystem.
Conclusion
White labeling GoHighLevel is one of the most powerful moves an agency can make to elevate their market position. By following this complete setup guide—from custom domains and visual branding to mobile apps and SaaS mode—you transform from a service provider into a technology company.
The setup process takes just hours, but the benefits last for years. Clients will perceive you as more professional, more established, and more valuable. They'll be less likely to switch to competitors, more willing to pay premium prices, and more likely to refer others to your "platform."
Don't settle for being another GoHighLevel reseller. Take control of your brand, implement full white labeling, and position yourself as the technology provider you're capable of becoming.
Ready to transform your agency with white labeling? Start with your custom domain today and work through each element systematically. Your future clients—and your future valuation—will thank you.
Want to maximize your GoHighLevel investment? Explore advanced automation strategies and integration techniques to deliver even more value through your white-labeled platform.